“In the spending league, Ireland scored top, with the total respondents from that country willing to give up an average of 295 euros in return for their team winning the tournament,” the study said.
Greeks were prepared to part with 187 euros and Italians with 167 euros.
“Northern European countries, by contrast, are below average: Germany 65 euros, the Netherlands 39 euros, Sweden 34 euros and Denmark 23 euros,” the report said.
Resilient Market
The European soccer market has remained resilient in the downturn and expanded by 50.3 billion pounds ($87 billion) last year despite economic turmoil across the region. Attendance remained strong even as fans faced higher costs and a worsening economic outlook.
The British Premier League grew 12 percent in 2010-2011, Mark Roberts, senior consultant for the Sports Business Group at Deloitte told CNBC.
That league is about 40-45 percent bigger than its nearest competitor, the German Bundesliga, he said.
“Some of the growth that we’ve seen in the Premier League revenues this year has been fueled by overseas broadcasting contracts,” he said.
More and more clubs are also taking their teams over the United States on pre-season tours in an attempt to tap into a new fan base.
But Deloitte says many clubs still have some way to go to achieve a sustainable balance between revenue and costs.
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