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Tina Wilson-Cohen is calm, encouraging, and confident, especially when she's teaching kids how to fire guns.
Today, the Josoeitz family came in for a lesson with her over their spring break.
"I think it's important to know how to use firearms for your own safety and to teach discipline," says Ken Josoeitz, standing with his kids Hannah and Ethan.
Most surprising to Ken, though, was that his wife Sindy would want to join.
"I said, 'Sure, I'll go with you,'" she says.
More and more of Wilson-Cohen's clients are women and families, and the surge in sales to this cohort suits her style just fine. She offers black and pink targets.
"Pink...has a calming, soothing effect. Gun ranges are intimidating, especially for women."
Nearly 47 percent more women are shooting today than a decade ago, according to the National Sporting Goods Association , and a Gallup poll last year found 23 percent of American women now own at least one gun. Several retailers hold "Ladies Nights," and enrollment in one women's only conceal-carry class at the Red Castle Gun Club in Tulsa, Okla., is up 400 percent, according to published reports.
"There's more safety awareness out there now for women, and there's also more firearm training available to women that hasn't been before," says Wilson-Cohen.
And the gun industry is responding to that.
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