AT&T dominated the social conversation at the International CTIA Wireless 2012 conference in New Orleans, according to the just-released rankings of the exclusive CNBC Social Conversation Index: Mobile Edition.
The Index, powered by Collective Intellect, analyzes social conversations — 15 million daily posts on Facebook, Twitter, Google+, blogs, news sites and more —surrounding all things mobile, including brands and platforms (iOS, Android, Windows, Blackberry OS), carriers, phones and tablets.
Looking at Mobile Carriers segment, AT&T was ranked number one in Engaged Consumers (with more than 36 percent of the conversation), the most telling metric of the Index. Engaged Consumers is an overall measurement of positive social conversation.
Digging a little deeper into the CNBC Social Conversation Index, AT&T’s good showing was mostly due to its association with the debut of Samsung’s Focus 2 (on May 20th) — a Microsoft Windows Phone – and Apple’s iPhone (iPhone 5 is reportedly coming out later this year).
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