Microsoft gave us a behind-the-scenes tour of its research lab, and a demonstration of how to use the voice and motion control technologies of its Xbox controller to make TV programming interactive. Though we assumed "interactive television" would be just like a video game, it's actually a whole new category of entertainment.

One of the oldest names in children's programming is getting a makeover in collaboration with Microsoft, for what they're calling "Kinect Sesame Street TV." At various points in a "Sesame Street" show, characters such as Elmo ask viewers to participate — counting, throwing imaginary objects, or jumping. The camera, attached to the Xbox console, allows viewers' movements to impact what's happening on the TV. If kids don't want to jump for Cookie Monster, the technology can tell that they're not moving, so Cookie Monster encourages them to move. Once the activity is done, or if a kid decides to sit it out, Sesame Street continues to another part of the program.

NFLX News & Analysis

 As TV Migrates Online, Cable's Under Pressure - 19 May 2013 EDT - CNBC.COM

 New Xbox more than a game console for Microsoft - 18 May 2013 EDT

 Amazon kills 'Zombieland' TV project, backs 'Alpha House' - 17 May 2013 EDT

 Espionage, comedy veterans touted for upcoming U.S. TV season - 16 May 2013 EDT

 Tesla Earns Quality May Not Matter as Stock Surges - 16 May 2013 EDT - CNBC.COM

 More NFLX News