GUEST AUTHOR BLOG: "How Likeability Can Restore Trust In Business" by Rohit Bhargava author of "Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action."

What if the first thing any business did was tell you exactly why you shouldn’t buy from them?

We don’t generally expect this kind of honesty from business.

And there are plenty of reasons why most companies wouldn’t even consider it.

Of course, no one wants to turn down a sale. After all, customers are customers and revenue is revenue.

But what if the real secret to selling more and being more profitable had everything to do with an unexpected and human honesty instead of focusing just on perception at all costs?

In the process of trying to be all things to all people, most businesses never admit that they aren’t perfect for every customer.

Instead by making manipulative and “augmented” claims about what they offer, businesses and marketing teams in particular have collectively created a crisis that is threatening the entire ecosystem of business today. It is a crisis of believability and no business, no matter how big or small, is immune to it.

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