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If you don’t know what a “beauty balm” or “blemish balm” is yet, chances are you will soon.
Sales of the products, which are also known as BB creams, have grown significantly in the past several months, according to a new report from market researcher NPD Group. And it’s no wonder, as the creams blend together the benefits of several beauty products all in one — a plus for time-pressed women. Most combine the functionality of primers, sunscreen and moisturizers, along with the anti-aging benefits of skin serums.
The relatively new product is catching on quickly among a small segment of U.S. women, NPD said. About 2 percent of women who buy beauty products are purchasing them. But the growth has been quick. In the 12 months ending March 2012, BB creams sold in U.S. department stores generated close to $9 million in sales, NPD said.
Many different brands are selling products in this category, including Estee Lauder , L'Oreal's Garnier, Stila, Boscia, Christian Dior, and Clinque.
But it is possible that these products could cause a shift among consumers, who might shake up their beauty routine.
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