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With the Facebook IPO looming and everybody watching, I’m wondering if the social network to end all social networks is going to live up to the hype. (Could anything live up to all this hype?) With big advertisers not convinced that Facebook is a good platform to propel brands forward and privacy issues plaguing Zuckerberg and company, it will be interesting to see how this all plays out.
To add to Facebook’s woes, a new AP/CNBC poll out this week reveals that “half of Americans think Facebook is a passing fad … and half of Americans also say the social network’s expected asking price is too high.” But don’t count the social media behemoth out just yet—despite the bumps in the road to its IPO, it still has the confidence of many. Yahoo claims “Facebook’s Wall Street debut could value the company at $100 billion, making it worth more than Disney , Ford and Kraft Foods .” That’s a huge deal—literally, and figuratively.
But regardless of which side of the status update you live on, there’s no doubt that this IPO is going to teach us some very vital lessons on everything from online measurements to what CEOs of the future will look like.
Here are five things we can learn and chew on from all the hoopla:
1. Prove it or lose it.
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