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Cramer: Invest in Easy-to-Understand Businesses
15 May 2012 EDT - CNBC.com
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U.S. stocks fell in the final hour of trading Tuesday to finish lower after a transcript from the Greek meeting showed deposits leaving the nation's banking system and after the Greece's leaders failed to agree on a coalition government.

The S&P 500 closed at 3-month lows, while the Dow logged its ninth loss in the last 10 sessions. Major averages are on pace for their biggest monthly losses since last September.

“At a difficult moment like this one, I want to invest in businesses that I can understand, not in businesses that even the CEOs find unfathomable,” said Jim Cramer on CNBC’s “ Mad Money .” “One gives you confidence to buy on dips while the other is just a total horror mystery.”

To illustrate his point, Cramer referenced his list of Ultimate Growth Stocks . All of these companies have easy-to-understand business models, as well as sharp executives who consistently deliver on earnings. Whether it’s Whole Foods or Chipotle, it’s no mystery what these companies do.

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