It looks like Apple’s mysterious ‘AppleTV’ project may not be so revolutionary — or disruptive — after all.
After months of speculation that Apple will upend the TV business, allowing consumers to ‘cut the cord’ and buy TV channels a la carte, the latest word is that Apple will not threaten cable operators and their media giant partners. (Related Link: Ready for Apple TV? )
The Wall Street Journal reports the tech giant is in talks with cable operators to use its device as a set top box. If this is true, cable and media moguls must be breathing a huge sigh of relief. (Related Link: Apple in Talks With Cable TV Networks - Report .)
The Journal says that talks are about using “an Apple device as a set-top box for live television and other content.” Though nothing has been settled, Apple would offer a service from the cable operators, likely charging them a fee — it takes 30 percent of much of the content it sells. Ultimately Apple would offer a cool interface to seamlessly navigate TV and web content.Page 1 of 4 | Next Page