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Things are getting ugly again between Apple and Google.
With the exception of Google's search product, Apple is basically kicking Google off its latest operating system iOS6.
The iPhone and iPad maker announced earlier this week that YouTube would not be featured on iOS6 . That followed June's news, when Apple said Google Maps would be replaced with Apple's own map system on its platform.
But Google is striking back at Apple — taking aim at its premier voice search feature, Siri.
The Internet search giant announced Wednesday it would be adding its own voice search feature to its iO6 Google application, which will function much like Siri, by users asking direct questions.
"This is the latest salvo in the war between two giant companies and certainly ups the stake in these two companies," said Darren Chervitz, director of research and co-portfolio manager at Jacob Asset Management, on CNBC's Fast Money .
"It's just a clear indication that the relationship between these two companies is deteriorating pretty quickly, and personally I think Google has the most to lose," Chervitz added.
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