Activision Blizzard [ ATVI 15.61 
+0.07 (+0.45%) ]'s CEO, who is partnering with Chinese Internet Service Provider, Tencent Holdings [ 700-HK 299.40 +6.60 (+2.25%) ], to bring its popular Call of Duty titles to Chinese users, says the move is a big risk because of China's free-to-play gaming market.
"It's a really big risk, and there's a lot of uncertainty when you go into new markets and try new business models," Bobby Kotick, CEO of Activision Blizzard told CNBC Asia's " Squawk Box ".
"[But] I think in this case, Tencent has a lot of insights into these types of games, and the game's been in development for 2 years and they've been very, very generous with providing that insight, and hopefully it will materialize into something that's a great experience for players," he added.
(Read More: China Allowing Gaming Consoles Won't Help Makers )
Activision and Tencent have agreed to develop the Chinese version of the wildly popular first-person shooting game in a Shanghai based studio. According to the agreement, Tencent has exclusive rights to operate Call of Duty Online, the working title for mainland China.
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